When finalizing packaging for small businesses, having a clear logo is essential. Whether choosing a text-based or graphic logo, packaging should prominently display the brand identity. For brands that have not yet created a logo, consider designing one in Adobe Illustrator or hiring an expert on Fiverr to brainstorm ideas.
Brand colors are equally crucial. It is best to avoid basic black and white, choosing instead two main colors and up to two secondary colors. For example, a clothing brand may use navy blue as the primary color and orange as an accent, with elements of gray and white present in the website and packaging. Incorporating these colors throughout invoices, logos, ribbons, and other details ensures brand consistency and recognition.
Brand colors are equally crucial. It is best to avoid basic black and white, choosing instead two main colors and up to two secondary colors. For example, a clothing brand may use navy blue as the primary color and orange as an accent, with elements of gray and white present in the website and packaging. Incorporating these colors throughout invoices, logos, ribbons, and other details ensures brand consistency and recognition.
Material and Structure Achieving a Premium Feel
Luxury packaging should move away from plastic mailers in favor of rigid boxes (such as magnetic boxes) or corrugated boxes. These options are not only more environmentally friendly but also elevate the impression of the brand. Rigid boxes, which feature magnetic closures, cost around $3 each and are ideal for top-tier branding, while corrugated boxes are a more cost-effective option.
When selecting box types, ensure the color matches the brand palette. If it is difficult to find the right color, use branded accessories inside the box (such as tissue paper, stickers, and thank you cards) to reinforce brand colors.
When sourcing high quality and eco-friendly packaging materials, consider options such as empty deodorant containers bulk to flexibly match your branding needs.
When selecting box types, ensure the color matches the brand palette. If it is difficult to find the right color, use branded accessories inside the box (such as tissue paper, stickers, and thank you cards) to reinforce brand colors.
Rigid Box
Strong sense of luxury, many color options, perfect for premium positioning
Strong sense of luxury, many color options, perfect for premium positioning
Corrugated Box
Cost-effective, eco-friendly, fewer color choices but easily enhanced with interior accents
Cost-effective, eco-friendly, fewer color choices but easily enhanced with interior accents
Accessory Details Key Elements That Elevate Luxury
| Accessory | Function | Recommendation |
|---|---|---|
| Tissue Paper | Eco-friendly wrapping, product protection, enhances unboxing | Select brand colors, high value for cost |
| Stickers | Secures tissue, increases brand recognition | Apply to all pack elements, keep color consistency |
| Thank You Card | Expresses appreciation, increases customer goodwill | Keep design clean and elegant, use quality paper |
| Invoice Envelope | Organizes receipts, enhances professionalism | Use textured paper, match brand color |
| Ribbon | Decorative finish, keeps box closed | Choose brand color, combine style and function |
Brand Consistency and Creating a Premium Impression
Maintaining consistent brand colors and logos across all packaging details is key to a polished and premium look. Every aspect, from boxes and stickers to thank you cards and ribbons, should reflect the brand identity.
Thank you cards should feature a minimalist design and high quality paper, emphasizing the brand’s attention to detail. For example, use hammered or linen textures, a discreet emblem on one side, and a carefully crafted message on the other, using words like “meticulously” and “artisans” to convey luxury.
Invoices should be printed on premium paper and paired with dedicated envelopes, enhancing the unboxing experience. Ribbons not only decorate the box but also contribute to a unified visual appeal. Logos should appear wherever possible, but must be used with restraint to maintain a refined, luxury look.Adapting Brand Colors to Packaging Resources
If it is difficult to find packaging in the exact desired color, consider adjusting the brand palette to match available materials. Flexibility in color selection will not harm the brand’s image and can improve both visual consistency and practical execution.